Cecelia Cook & Associates Insurance
Brand Strategy, Illustration, Identity Design, Typography, Photography
Cecelia Cook, the owner of the insurance agency, wanted a professional, but friendly & down to earth rebrand that would bring her brand into the 21st century, while also still speaking to her small town customers. She wants her customers to feel like family & trust that their insurance company is there for them. The brand is very approachable, but also maintains its authority & reliability.
I created a typeface consistent with the logotype to be used in future collateral. It’s based on the proportions of Mrs Eaves XL Serif OT. The letters have a higher contrast & large, geometric feet compared to Mrs Eaves XL. Other differences include the apex of the ‘A’, the legs of the ‘K’ and ‘R’, the ampersand, the arm of the ‘E’ and ‘F’, & the feet of the ‘C’ and ’S’.