peachy queen

Done as

Freelance

For

Local Charlotte brewer, Sean Ptak

Collaborators

Ashley Gibson

Categories

Illustration, Packaging Design, Brand Strategy, Identity Design, Photography

The name, Peachy Queen, was a play on the phrases peachy keen & the Queen City (Charlotte, N.C.). The brewer wanted a vivid, unexpected & androgynous design to appeal to a large audience from the store shelf. To achieve this, the label was made out of a peachy iridescent material, intended to resemble the gradient of a peach. The bottle itself was matte black to contrast heavily with the label. It was coated to be soft to the touch & feel velvety like a peach.

Design process

1. experimental

We sent off three medieval themed designs to the brewer. This one was the most experimental in both composition & shape. The shape & contrasting colors were meant to help it stand out on the shelf. This design was focused more on the Peach than the Queen.

2. middle ground

This was shaped like a simplfied tiara that elegantly wrapped around the bottle. The colors are more traditional, but vibrant enough to be eye-catching. The concept was a 3D Queen playing card. It has more focus put on the Queen than on the Peach.

3. traditional

Finally, the most traditional label takes it’s shape from a gothic window. Overall, the layout is very simple, but the orange and pink colors stand out from the dark green. This concept had balance between the Peach and the Queen.

the final design

ELEMENTS CARRIED OVER

1
Experimental design:

Ribbon with the logo

2
Middle-ground design:

Positioning of the Queen

3
Traditional design:

Gothic shape of the label

GROWLER LABEL

SEE MORE WORK IN THE  For Funsies  SERIES