PORTFOLIO SHOW

Done for

Winthrop University’s Senior Portfolio Show 2018

Collaborators

Wesley Fry

Website

winthropseniorshow.com /2018

Categories

Web, Print, Photography, Brand Strategy, Identity Design

Wesley & I had to find a brand strategy that every student, designer or illustrator, would relate to & be proud of. After walking the senior class through multiple mind-mapping exercises, we found a common thread: everyone wanted to have fun & show off the work they were proud of. We took this insight and designed the portfolio show as a celebration for students to take pride in their work. Instead of coming up with a theme, the show was promoted as a party.

THE MISSION STATEMENT

We'll spare you the lofty mission statement explaining how our creative minds will change the game. We're proud of our work, so come celebrate with us!

The process

We mind-mapped with the seniors to better understand what they wanted out of the show. Below are the highest points of contention in order of importance (categorized by the seniors).

Reasons we put on a show:

1. celebrate our hard work

2. show off our work

3. meet professionals / get connections

4. for our parents

5. potentially get a job

6. just for fun

Who is this show for:

1. you (students)

2. professionals

3. parents

4. professors

conclusion:

After debating the likelihood of getting hired by anyone at the show, we came to the conclusion that what we really want is to have fun & celebrate ourselves & our work, but in a professional way.

Reasons we put on a show:

Who is this show for:

conclusion:

1. celebrate our hard work

2. show off our work

3. meet professionals / get connections

4. for our parents

5. potentially get a job

6. just for fun
1. you (students)

2. professionals

3. parents

4. professors
After debating the likelihood of getting hired by anyone at the show, we came to the conclusion that what we really want is to have fun & celebrate ourselves & our work, but in a professional way.

The Big Idea:

The show is a celebration and that’s all we need to convey. Wesley & I were inspired by Jessica Walsh & Timothy Goodman’s Quotes on Shit project of simple type with in-your-face bold colors. We needed to create a simple, bold brand that incorporates celebration. What’s more celebratory than unwrapping a gift? Unwrapping two gifts.

LOGOTYPE

As a celebration, the show wasn’t meant to be taken seriously. Thus, we named the show Untitled Portfolio Show. Of course, the logo uses Helvetica, a designer’s most basic go-to font. We wanted to try, but not try too hard.

Colors

The colors are a variation of the RGB palette. We wanted the palette to have a bright party vibe, but not too damaging to your eyes.
CMYK
3 98 32 0
RGB
233 20 108
HEX
#E9146C
CMYK
64 0 90 0
RGB
69 209 78
HEX
#45D14E
CMYK
77 56 0 0
RGB
55 112 222
HEX
#3770DE

Patterns

The gridded pattern symbolizes the designer’s sacred grid system, while the organic pattern symbolizes the illustrator’s expressive pictorials.

Typography

We only used Helvetica throughout the branding to keep the message simple. We care, but not too much.

COLLATERAL

Photography

The process of creating the final image began with a print out of the logo on card stock. We wrapped it in the blue & green grid pattern. The wrapping paper was carefully torn away to reveal the logo & taped into a spiral on the side. This smaller poster was hung by a misshapen hanger taped to the wall to give it a floating effect & photographed on a blue & pink background. We printed that photograph & wrapped it in the pink & green wrapping paper & repeated the previous process. We then photographed this new poster on the hanger & used it as the main image.
The confetti image was torn up pieces of wrapping paper that we dangled above the backdrop. This teaser image was manipulated to be a repeating pattern, so it could be any width we needed it to be.

F I N A L

P o s t e r

SAVE THE DATE & SOCIAL

Instagram post
Save the date email
VISIT THE  Untitled Portfolio Show  WEBSITE
SEE MORE WORK IN THE  For Funsies  SERIES